Value chain analysis and poverty reduction at scale

This Briefing Paper looks at how markets can be made to work for the poor, building on experience in the tourism sector to unblock access to profitable market opportunities. The need - and opportunity - to harness markets for poverty reduction is evident in tourism. Developing countries are littered with well-intentioned community-based tourism projects, delivering small benefits to few people. Developed in isolation from commercial distribution channels, they lack the client volumes needed for commercial sustainability. In contrast, Ministries of Tourism and mainstream businesses often see increased arrival numbers as the barometer of success.